I took on the challenge of advertising Burnett's Vodka to the target audience of Vogue magazine. The goal was to relate Burnett's to high fashion. I chose to portray the brand through the lens of Breakfast at Tiffany's. I wanted it to have a vintage look with elegant jewelry. I chose to do a dictionary definition for the copy to show what the difference was in elegance between a regular martini and a Burnett's martini. For the Instagram story, I kept the same feeling with the martini glass and jewelry. I shot the photo and video myself with a Canon 5d Mk. III.
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Instagram Story
