Sincerely Rape Culture partnered with #IWillSpeakUp to bring men into the conversation about sexual assault and rape culture. We decided to do this through placing conversation starters in their hands at bars and on the internet.
Our pint glasses were placed in bars around Philadelphia with their corresponding coaster. The goal was to have people read the pint glasses which contain phrases taken out of context. The coasters redirect the conversation to the overall message of our campaign. The QR code takes customers to an online quiz to test their knowledge about sexual assault.
Our goal with Instagram was to continue to redirect the conversation around sexual assault. We wanted to use inclusive and realistic imagery to showcase that sexual assault can happen with anyone, but also to remind people that relationships come in all different forms. We have links on our Instagram to resources as well as the National Sexual Assault hotline.
Finally, we placed a subway ad at the City Hall station for the Broad Street and Market Frankford line. The goal of this was the have the conversation be continued when people are coming home from the bar or parties.
